Music television channel MTV has launched a campaign to free detained Burmese pro-democracy leader Aung San Suu Kyi, but viewers in Asia may never get to see the ads.
MTV Networks Europe President Brent Hansen says the channel's new ads will call on viewers to send a message to the United Nations, asking it to help free the Burmese activist.
The 60-second spots show a teenage girl confined to her own house, followed by an image of the 1991 Nobel Peace Prize winner. Burma's military government has kept Aung San Suu Kyi under house arrest since May, following a clash between her supporters and pro-government forces.
However, MTV's (Singapore-based) Asian affiliate network says it has no immediate plans to take part in the campaign. The channel only said it would examine the ads next year for possible usage.
An employee at MTV Asia, speaking on condition of anonymity, says the network may stay away from the campaign because of the sensitivities of its mostly Asian audience.
Information for this report is provided by AP.